Just The Beginning

 

Dionne Alexander has built her career over the last 30 years working as a hair stylist in the entertainment and media industry in films, magazine covers, television features, and music video shots. With years of experience, Dionne brings creativity, passion and insight to the entrepreneurial phase of her career. The integration of training, travel, and multi-media experience and exposure communicate what she loves best, hair and especially hair care.

She established Dionne’s International in 1995 and built an “A” List clientele. Celebrities include include: Grammy award winners Aretha Franklin, Mary J. Blige, Faith Evans, Lauryn Hill, and Missy Elliot; Music artists Lil’ Kim, Lil’ Mo, SWV, Monifa, Beverly Peels, MC Lyte, and Yo-Yo; Actresses Rosie Perez, Elise Neil; the WNBA’s NY Liberty Basketball Team; as well as multi-dollar cosmetics firms MAC and Revlon. 

Her artistic style has been displayed by celebrities seen in many music videos, television appearances, award ceremonies, CD covers, and magazine publications. Between 1998 and 2002, she was chosen to be the premiere hair stylist for such shows as The Grammy’s, Jay Leno – The Tonight Show, Rosie O’Donnell, MTV, and HBO specials. Ms. Alexander styled her star-studded client roster who were performing on television at the American Music Awards, on BET, Good Morning America, Saturday Night Live, Pepsi Cola commercials, and VH1. She styled the actors in Love and Orgasm (2002) as well as Fly by Night (1993). She worked on multi-million dollar national ad campaigns with  MAC cosmetics and Iceberg Clothing. World renown photographers Herb Ritz, David LaChapelle, and Annie Liebovitz featured her work. As were her styles featured in over 20 magazine publications including, Vogue, American Salon, Vibe, In-Style, Essence, Vanity Fair, Mirabella, and  Marie Claire. 

As a founder, entrepreneur, celebrity hair stylist, and influencer, Dionne has now turned her attention from owning a salon to developing a unique hair care system for salons and hair care industry professionals by launching her own products under the LaTure Hair brand. With the support of her team, Alpatrick “Panama” Golphin (Vice-President) and Shaun Whalen (Creative Director), LaTure is a ready to deliver endless possibilities and redefine the meaning of healthy hair. 

Dionne Alexander, Founder & President of LaTure Hair

*Read article featuring Dionne in InStyle Magazine. Click on title below*

“Revisiting Some of the Most Memorable Hair Styles of the '90s”

*Read article featuring Dionne in BILLBOARD Magazine. Click on title below*